Fluid Goals for Changing Times

In two short decades, we have morphed from a society that feared and resisted change to one that not only accepts change as inevitable, but also completely takes dramatic change for granted. From retail trends, to urban planning, to pop culture, to technology, to business, to medicine, we are now completely accustomed to seeing one way of doing things quickly washed away by the next. We expect change so much that we put off major purchases to get the next season's features. We routinely ask, "What will be the next big thing?"

Corporate America, in an admirably rigorous response to global competition, has been quickest to accept and embrace the new meta-paradigm, that the paradigms themselves are going to keep changing faster and faster. The same goes for all types of organizations that wish to continue existing, from school districts, to churches, to the IRS. Even the military—a stronghold of tradition if ever there were one—has been forced to utterly remake itself in response to the whole new ballgame of 21st-century geopolitics.

Strange then, that the self-improvement industry—which generally leads the vanguard of alternate points-of-view—has been slow to revise its concept of what makes a good goal. We've been told countless times that goals should be written down and Author Paul J. Meyers also provides the handy acronym, SMART, to remind us that goals should be Specific, Measurable, Attainable, Realistic, and Tangible. This is all good advice.

The "specific" and "measurable" requirements mean that a good goal will be quantifiable rather than vague, and pegged to a particular completion date. For instance, a goal "to be a better father" is poorly crafted; much better instead "to spend 10 hours with my kids every week this year." Again, these guidelines are generally good advice (though at myGoals.com, we've developed an innovative if heretical variant called "ongoing goals").

Unfortunately, when combined with the requirement that goals must be written, these rules-of-thumb imply that goals should not change once they are set. They suggest that anything but completion of the goal, on time, is failure. But in a world of constant change, nothing could be more wrong.

A better approach for today's always-changing world is to think of goals as a vector, not an endpoint. Pick a point on the horizon as your goal, and walk toward it. The success comes not all-at-once when you reach it, but rather, in tiny amounts with each step you take in that direction.

If you select a direction, continuously make forward progress, remain attuned to changes around you, and adjust your direction periodically, then you will tend to do just fine. Tom Peters makes the point well; during his "In Search of Excellence" days, he was all about goals as endpoints. Now, in explicit contrast, he tells people, "Keep your eyes open and do stuff."

You should expect that your direction will need to change slightly now and then. Occasionally, it will even change dramatically. Failure to make adjustments is to go the way of the buggy-whip manufacturers who failed to notice Henry Ford. 

We plan as well as we can, but the simple truth is that we never know what tomorrow will hold. We must make decisions in the absence of perfect information. We must be willing to change our plans on a dime. As seasoned managers in the high-tech industry often say, "We pick a direction and go. If we have to change it later, we will. We can afford to make mistakes if we move quickly enough to fix our mistakes fast." This capacity for real-time response to new situations is the very definition of nimbleness and adaptability. Surviving requires constant adjustment. Occasionally, this even means total abandonment of plans that are no longer relevant.

Your life should be no different. The inability to be flexible can lead to two big problems. First, you might stray far from your endpoint (your goal) because you didn't adjust to something that affects the goal or your ability to work toward the goal, such as a change in your personal situation, or a need to change your priorities. Second, and possibly worse, you might actually accomplish the goal, only to find that you have been pursuing the wrong thing! Sad indeed is the graduating law student who discovers only now—three years later and $100,000 in debt—that she has no interest in the legal profession. 

For many people, discipline is often required to stick to a goal. But the most hardcore individuals, those who require no such motivation, often have the opposite problem: they sometimes require discipline tolet go of a goal. This is because winners generally hate to losen two short decades, we have morphed from a society that feared and resisted change to one that not only accepts change as inevitable, but also completely takes dramatic change for granted. From retail trends, to urban planning, to pop culture, to technology, to business, to medicine, we are now completely accustomed to seeing one way of doing things quickly washed away by the next. We expect change so much that we put off major purchases to get the next season's features. We routinely ask, "What will be the next big thing?"

Corporate America, in an admirably rigorous response to global competition, has been quickest to accept and embrace the new meta-paradigm, that the paradigms themselves are going to keep changing faster and faster. The same goes for all types of organizations that wish to continue existing, from school districts, to churches, to the IRS. Even the military—a stronghold of tradition if ever there were one—has been forced to utterly remake itself in response to the whole new ballgame of 21st-century geopolitics.

Strange then, that the self-improvement industry—which generally leads the vanguard of alternate points-of-view—has been slow to revise its concept of what makes a good goal. We've been told countless times that goals should be written down and Author Paul J. Meyers also provides the handy acronym, SMART, to remind us that goals should be Specific, Measurable, Attainable, Realistic, and Tangible. This is all good advice.

The "specific" and "measurable" requirements mean that a good goal will be quantifiable rather than vague, and pegged to a particular completion date. For instance, a goal "to be a better father" is poorly crafted; much better instead "to spend 10 hours with my kids every week this year." Again, these guidelines are generally good advice (though at myGoals.com, we've developed an innovative if heretical variant called "ongoing goals").

Unfortunately, when combined with the requirement that goals must be written, these rules-of-thumb imply that goals should not change once they are set. They suggest that anything but completion of the goal, on time, is failure. But in a world of constant change, nothing could be more wrong.

A better approach for today's always-changing world is to think of goals as a vector, not an endpoint. Pick a point on the horizon as your goal, and walk toward it. The success comes not all-at-once when you reach it, but rather, in tiny amounts with each step you take in that direction.

If you select a direction, continuously make forward progress, remain attuned to changes around you, and adjust your direction periodically, then you will tend to do just fine. Tom Peters makes the point well; during his "In Search of Excellence" days, he was all about goals as endpoints. Now, in explicit contrast, he tells people, "Keep your eyes open and do stuff."

You should expect that your direction will need to change slightly now and then. Occasionally, it will even change dramatically. Failure to make adjustments is to go the way of the buggy-whip manufacturers who failed to notice Henry Ford.

We plan as well as we can, but the simple truth is that we never know what tomorrow will hold. We must make decisions in the absence of perfect information. We must be willing to change our plans on a dime. As seasoned managers in the high-tech industry often say, "We pick a direction and go. If we have to change it later, we will. We can afford to make mistakes if we move quickly enough to fix our mistakes fast." This capacity for real-time response to new situations is the very definition of nimbleness and adaptability. Surviving requires constant adjustment. Occasionally, this even means total abandonment of plans that are no longer relevant.

Your life should be no different. The inability to be flexible can lead to two big problems. First, you might stray far from your endpoint (your goal) because you didn't adjust to something that affects the goal or your ability to work toward the goal, such as a change in your personal situation, or a need to change your priorities. Second, and possibly worse, you might actually accomplish the goal, only to find that you have been pursuing the wrong thing! Sad indeed is the graduating law student who discovers only now—three years later and $100,000 in debt—that she has no interest in the legal profession.

For many people, discipline is often required to stick to a goal. But the most hardcore individuals, those who require no such motivation, often have the opposite problem: they sometimes require discipline to let go of a goal. This is because winners generally hate to lose. They don't know how to quit. They've lived a life of solving problems, never throwing in the towel, even when things get rough. As a result, they sometimes fail to abandon something even when it should be abandoned. Think of the U.S. government's unwillingness to "retreat" from Vietnam and you'll get the idea of how stubborn pride can interfere with reaching the best outcome.

In daily practice, this suggests some slight modifications to the traditional rules of goal-setting:

1. Set goals with the expectation that they will almost certainly change if they are longer than 6 months. The change may be big (such as changing the goal itself), or small (such as slightly modifying your plan).

2. Goal plans must therefore be "living documents." Ink is too permanent, which is one of the primary reasons we developed myGoals.com as a place to manage this inherently dynamic process.

n two short decades, we have morphed from a society that feared and resisted change to one that not only accepts change as inevitable, but also completely takes dramatic change for granted. From retail trends, to urban planning, to pop culture, to technology, to business, to medicine, we are now completely accustomed to seeing one way of doing things quickly washed away by the next. We expect change so much that we put off major purchases to get the next season's features. We routinely ask, "What will be the next big thing?"

Corporate America, in an admirably rigorous response to global competition, has been quickest to accept and embrace the new meta-paradigm, that the paradigms themselves are going to keep changing faster and faster. The same goes for all types of organizations that wish to continue existing, from school districts, to churches, to the IRS. Even the military—a stronghold of tradition if ever there were one—has been forced to utterly remake itself in response to the whole new ballgame of 21st-century geopolitics.

Strange then, that the self-improvement industry—which generally leads the vanguard of alternate points-of-view—has been slow to revise its concept of what makes a good goal. We've been told countless times that goals should be written down and Author Paul J. Meyers also provides the handy acronym, SMART, to remind us that goals should be Specific, Measurable, Attainable, Realistic, and Tangible. This is all good advice.

The "specific" and "measurable" requirements mean that a good goal will be quantifiable rather than vague, and pegged to a particular completion date. For instance, a goal "to be a better father" is poorly crafted; much better instead "to spend 10 hours with my kids every week this year." Again, these guidelines are generally good advice (though at myGoals.com, we've developed an innovative if heretical variant called "ongoing goals").

Unfortunately, when combined with the requirement that goals must be written, these rules-of-thumb imply that goals should not change once they are set. They suggest that anything but completion of the goal, on time, is failure. But in a world of constant change, nothing could be more wrong.

A better approach for today's always-changing world is to think of goals as a vector, not an endpoint. Pick a point on the horizon as your goal, and walk toward it. The success comes not all-at-once when you reach it, but rather, in tiny amounts with each step you take in that direction.

If you select a direction, continuously make forward progress, remain attuned to changes around you, and adjust your direction periodically, then you will tend to do just fine. Tom Peters makes the point well; during his "In Search of Excellence" days, he was all about goals as endpoints. Now, in explicit contrast, he tells people, "Keep your eyes open and do stuff."

You should expect that your direction will need to change slightly now and then. Occasionally, it will even change dramatically. Failure to make adjustments is to go the way of the buggy-whip manufacturers who failed to notice Henry Ford.

We plan as well as we can, but the simple truth is that we never know what tomorrow will hold. We must make decisions in the absence of perfect information. We must be willing to change our plans on a dime. As seasoned managers in the high-tech industry often say, "We pick a direction and go. If we have to change it later, we will. We can afford to make mistakes if we move quickly enough to fix our mistakes fast." This capacity for real-time response to new situations is the very definition of nimbleness and adaptability. Surviving requires constant adjustment. Occasionally, this even means total abandonment of plans that are no longer relevant.

Your life should be no different. The inability to be flexible can lead to two big problems. First, you might stray far from your endpoint (your goal) because you didn't adjust to something that affects the goal or your ability to work toward the goal, such as a change in your personal situation, or a need to change your priorities. Second, and possibly worse, you might actually accomplish the goal, only to find that you have been pursuing the wrong thing! Sad indeed is the graduating law student who discovers only now—three years later and $100,000 in debt—that she has no interest in the legal profession.

For many people, discipline is often required to stick to a goal. But the most hardcore individuals, those who require no such motivation, often have the opposite problem: they sometimes require discipline to let go of a goal. This is because winners generally hate to lose. They don't know how to quit. They've lived a life of solving problems, never throwing in the towel, even when things get rough. As a result, they sometimes fail to abandon something even when it should be abandoned. Think of the U.S. government's unwillingness to "retreat" from Vietnam and you'll get the idea of how stubborn pride can interfere with reaching the best outcome.

In daily practice, this suggests some slight modifications to the traditional rules of goal-setting:

1. Set goals with the expectation that they will almost certainly change if they are longer than 6 months. The change may be big (such as changing the goal itself), or small (such as slightly modifying your plan).

2. Goal plans must therefore be "living documents." Ink is too permanent, which is one of the primary reasons we developed myGoals.com as a place to manage this inherently dynamic process.

3. Constantly re-evaluate. Once a month, ask yourself, "Am I still pursuing the right thing?" and "How can I improve my approach?"

4. Finally, don't allow your tolerance for change to allow you to give up on something prematurely. (Not that you ever would.) All that's required to know the difference between "giving up" and abandoning an obsolete plan is a bit of simple introspection and self-honesty. Ask yourself the straight question, "Do I still want this?" and you'll come up with the right answer.

3. Constantly re-evaluate. Once a month, ask yourself, "Am I still pursuing the right thing?" and "How can I improve my approach?"

4. Finally, don't allow your tolerance for change to allow you to give up on something prematurely. (Not that you ever would.) All that's required to know the difference between "giving up" and abandoning an obsolete plan is a bit of simple introspection and self-honesty. Ask yourself the straight question, "Do I still want this?" and you'll come up with the right answer. . They don't know how to quit. They've lived a life of solving problems, never throwing in the towel, even when things get rough. As a result, they sometimes fail to abandon something even when it should be abandoned. Think of the U.S. government's unwillingness to "retreat" from Vietnam and you'll get the idea of how stubborn pride can interfere with reaching the best outcome.

In daily practice, this suggests some slight modifications to the traditional rules of goal-setting:

1. Set goals with the expectation that they will almost certainly change if they are longer than 6 months. The change may be big (such as changing the goal itself), or small (such as slightly modifying your plan).

2. Goal plans must therefore be "living documents." Ink is too permanent, which is one of the primary reasons we developed myGoals.com as a place to manage this inherently dynamic process.

3. Constantly re-evaluate. Once a month, ask yourself, "Am I still pursuing the right thing?" and "How can I improve my approach?"

4. Finally, don't allow your tolerance for change to allow you to give up on something prematurely. (Not that you ever would.) All that's required to know the difference between "giving up" and abandoning an obsolete plan is a bit of simple introspection and self-honesty. Ask yourself the straight question, "Do I still want this?" and you'll come up with the right answer. 

Goal Setting for the Rest of Us



When it comes to planning their futures, many people drift aimlessly from day to day, year to year, with little focus or long-term direction. Other people, a small minority, meticulously set goals and ruthlessly conform to a never-ending regimen of daily planners, color-coded to-do lists, sticky notes on the bathroom mirror, and time-management seminars. 

Most of us fall somewhere in-between. We certainly do look ahead and contemplate the future. We either set specific goals or we have some notion of what we'd like to do, even if we haven't written down exactly how we intend to do it. For major decisions, we think things through carefully. Small decisions, such as how to spend each hour, are largely guided by an intuitive sense of what's important at that moment, meaning our daily decisions are not completely random. Nor are they always planned and executed with the precision of a military mission. 

If you fall into this category of being "goal-oriented" but not "goal-obsessed," then here are a few tips to help you accomplish more without becoming a slave to the process: 


1. Choose the Right Goal (or Goals)

Setting difficult goals improves overall performance, even if the goals are only partially obtained. That said, it is crucial that you believe your goal is attainable, otherwise you won't even try. Most importantly, spend time clarifying why you want the goal, what you may have to give up in the process, and whether the tradeoff is true to your deepest values. 


2. Make Your Goals Official

It's fine to have wide-ranging ideas about what you'd like to do, but it takes a personal commitment—a decision—to make a true goal. It need not be a blood oath, but the more ceremonious, the better. At a minimum, write it down. Also consider personally committing to one or more people whom you trust. 


3. Create a Plan

Most people who set goals fail because they never make a plan. Often, people simply don't know where to begin. There are many good books on the subject. For best results, use the online goal-setting tool here at myGoals.com, which walks you through a clever, step-by-step process that makes it very easy to create a solid plan of attack. 


4. Keep to the Plan...

Once you have a plan, the biggest challenge is to stick with it. It's easy to procrastinate or get distracted by the responsibilities of daily life. Daily planners can help, but myGoals.com goes a step further by sending you automatic reminders via email. Sometimes the difference between success and failure is just a periodic nudge from an external source. 


5. ... But Stay Flexible

Life throws surprises at us, so any good plan allows for contingencies. The need to make periodic adjustments is another good reason to manage your goals using the computer, as opposed to paper-based systems. Most of all, periodically review each goal to make sure it's still something you really want. 

Making New Year's Resolutions Count


If you're like most people, you've probably experienced the sudden burst of motivation that comes in early January, as holiday indulgences make their way to the waistline and New Year's resolutions force a new look at the figure we see in the mirror.

"This is the year," so the resolution goes, "that I vow to lose ten pounds and keep it off." Other common variations include goals to get back to one's "true" weight, to fit into a size ten, etc.

And worthy resolutions they are. Sadly, New Year's resolutions are notoriously short-lived, if not completely forgotten by February. The trick to making resolutions work is to follow the same steps required to make any goal work, as follows:


1. Choose the Right Resolution

For all too many resolutions, failure is virtually assured at the offset because the resolutions are not made with serious intent and deliberation. The first trick is to choose the right resolution, for the right reasons.

Give some thought to what you really want and why you want it. What direct benefits do you hope to receive? Is a weight-loss resolution meant to improve your self-esteem? Attractiveness? Vitality? Longevity? Identifying the "why" helps you avoid setting goals for the wrong reasons.

Next, decide how difficult to make your resolution. Aiming high generally makes people try harder. Optimal performance comes from goals that are difficult, but not so difficult that we don't believe they can be accomplished.

Finally, be specific about your resolution and make it official. Being specific means phrasing the goal in words that make it obvious whether or not the goal has been completed, by a specific date. A resolution "to lose 15 pounds by April 30th" is much more effective than the ambiguously phrased goal "to lose weight."

Once you've decided on the wording, formally commit. At a minimum, write the goal down on paper. For even more commitment, look yourself in the mirror and state the goal out loud. This may sound corny, but it works. The important thing to remember that a resolution is fundamentally a commitment to yourself. Make the commitment formal. The more ceremonious, the better.


2. Create a Plan

Most resolutions fail because people stop once they've made the resolution. It is crucial to harness New Year's temporary motivation into something that will carry you through an extended period of required effort.

Upon clarifying the exact goal that you are setting, next create a plan for how you intend to accomplish your goal. With any reasonably good plan, you are fairly likely to make significant progress or actually accomplish your goal. Without a plan, you are very unlikely to succeed.

The key to constructing a good plan is to identify the exact steps that you will take toward accomplishing your goal, and assigning due dates to those steps. Coming up with a comprehensive list of steps is not easy for everyone. If you encounter difficulty, the solution is to get help, such as hiring a personal trainer or using this site, which helps people through the planning process by first asking people to identify all of the obstacles that stand between them and their desired goal. Once the obstacles have been identified, it is fairly easy for anybody to generate a comprehensive to-do list for accomplishing the goal.


3. Stay on Track

With a good plan in hand, making significant progress toward your goal may require very little discipline for those who live strictly by daily planners and love nothing more than checking off items on our to-do lists.

But for those of us who can use a little help with staying on top of details, the answer, once again, is to seek outside help. The idea is to find some external thing that keeps you motivated, such as a personal fitness trainer or myGoals.com's email task reminders.


4. Remain Flexible and Keep on Going

A recent realization among goal-setting experts is the need to continually modify our approach—sometimes even changing or abandoning a goal altogether. The reason for this is that circumstances beyond our control frequently crop up at the most unexpected and inconvenient times. We can also expect our short-term and long-term priorities to change. So long as we build flexibility into our expectations, we can simply adjust things as we go.

It's therefore best to periodically reevaluate our goals and plans, perhaps once per quarter for a year-long goal such as a New Year's resolution. First, make certain that the goal itself still exactly reflects what you want to do. If it's not, adjust it. Next, go through your plan and identify any portions that aren't working well, even if it simply means giving yourself more time to complete a particular task or milestone. Keep in mind that missed due dates do not necessarily indicate a problem with your performance; it might simply mean that your plan was too aggressive, or that your environment has changed in some unexpected fashion. Either way, simply adjust your plan and continue onward.

Finally, the flip-side of setting difficult resolutions is that you must remember to acknowledge partial success. Losing 15 pounds is cause for celebration, even if your original goal was to lose 20 pounds. If you are just one step closer to your goal, then you are better off than before you began. Pat yourself on the back and keep on going. 

Serious Goals for the Serial Entrepreneur




It is the entrepreneur's cliché cash-out: idling away lazy afternoons on a white-sand, tropical beach. Success certainly affords, among other things, an excuse to relax and enjoy the fruits of one's labor. 

But as many dyed-in-the-wool entrepreneurs have discovered, there is only so much time you can spend fly fishing or lounging in a hammock before the urge to do something new starts gnawing deep down. Soon enough, everything around you suggests a new or overlooked opportunity. Every cocktail napkin becomes a sketchpad or whiteboard. Or that great idea, long stowed away, keeps you awake late at night. 

Indeed, success also provides resources, credibility, experience and—most of all—the confidence to attempt things. The only thing harder for an entrepreneur to pass up than a good idea is that same idea coupled with the knowledge that "I'm good at doing this sort of thing." 

Entrepreneurs therefore need no prodding or motivation to get up and try something new. It just happens. They can't help it. 

What is not so automatic is the notion of attempting something ambitious. By that, we mean ambitious relative to what you've already accomplished. In short, if you're attempting something that doesn't make you feel at least a bit uncomfortable, then you probably aren't growing. You may be successful at completing an unamibitious project, but it will be a hollow victory, as anticlimactic as an author's second book that breaks no new ground. Worst of all, you will fall far short of your own potential. 


No Pain, No Gain 

Pain, discomfort, stress, anxiety—we are designed to avoid these. But "no pain, no gain" is more than just the testosterone-induced war cry of frenzied linebackers crunching helmets together. "No pain, no gain" is a universal truth. The body's natural response to stress is to toughen up. Bones only grow when subject to Earth's gravity. Muscles grow in response to resistance. The soles of your feet thicken from walking barefoot. As Nietzsche said, "that which does not kill me only serves to make me stronger." 

In this regard, the mind and nervous system are no different from bone and flesh. It is through desensitization and adaptation that a new job can be stressful on the first day but utterly boring three months later.

Or think back to the first time you made a major purchase. Do you remember how stressed you were, say, signing to buy your first home? In reality, buying the house was not inherently stressful; the stress was entirely determined by how your nervous system responded to the situation. In contrast, imagine how a professional real estate investor would respond. Do you think someone who's bought and sold dozens of homes would blink an eye when buying yet another? Of course not. It's a total breeze, nothing new, and entirely within his or her comfort zone. 

Operating within your comfort zone is just that: comfortable. And there's nothing wrong with being comfortable sometimes, or even most of the time. But beware, when you are comfortable, you are not growing as quickly as you could be. Assuming you wish to continue growing during this lifetime, in whatever capacity you choose—skills, experiences, wealth, sophistication, etc.—then you must continuously push yourself, exposing yourself to things that force you to adapt. Whether it's soloing in an aircraft, learning a new language, or speaking in public, you must occasionally do something that is unfamiliar, difficult, or even scary. 

To the entrepreneur, this might mean moving into unfamiliar markets or expanding overseas. Or it might mean staying within a familiar realm but launching a new venture that's an order of magnitude larger in scale than anything you've done previously. 


Serious Goal-Setting 

If you've found this article, you probably need no explanation of the power of setting goals. What is not so well-known is that a few of your goals should deliberately be very difficult

That's right, difficult. Just plain hard; in fact, as hard as they can be, so long as you still believe that the goal is possible. In numerous studies, research has demonstrated that effort and performance are directly proportional to the goal's difficulty level, up to the point where the goal becomes no longer believable (at which point effort tends to cease altogether). 

But here's the clincher: Performance is maximized even when the goal is not achieved! 

How is this possible? If you look closely, most things that people attempt are not truly binary, meaning they're not measured as all-or-none, pure success vs. pure failure. Most outcomes are a matter of degree and incremental gains are key. A marathon runner may not finish her first race but she might run further than she's ever run before. A smoker might fail to quit smoking altogether but might cut his nicotine consumption in half. A salesperson might reach only 90% of a large sales target. In all of these cases, the goal was not reached, but performance was improved. 

The research thus overwhelmingly suggests a new approach to goal-setting: Set very difficult goals for yourself and then recognize and reward partial success. It's better to earn 80% of a $1 million income goal than to earn 100% of a $500,0000 goal. 

This can be hard to get used to for highly aggressive, old-school goal-setters who writhe in pain at the thought of failing to meet a goal by its deadline. Fear not. The research also shows that failure to reach the goal (regardless of whatever gains were accomplished) is still highly motivating to people, especially when you missed your goal by a narrow margin. Reaching 80% of your goal stimulates you to try that much harder next time and reinforces your overall belief in the goal's attainability. 

True, there are bigger risks when attempting bigger things. But that's the whole point. Working to minimize risk is what it's all about. After all, it's the fear that creates the stress, and it's the stress that forces the mind to adapt, coming up with ever better approaches and solutions that minimize the risk. The very act of eliminating risk is what raises us to the next level. 

Goals: Public or Private?



Somewhere low on the totem pole of human appreciation are those individuals who talk big but never take action. Such people are called, sometimes cruelly, "all talk" and "dreamers," with suggestions of such hypocrisy and broken promises that, at times, it seems as though they rank even lower than those who attempt nothing at all.


Higher up the totem pole come those with a talent for execution but who possess little ground-breaking imagination of their own. We'll respectfully label these with a broad brush, for convenience only, as "professional managers," with apologies to the many obvious exceptions in which hired guns demonstrate tremendous creativity every day on the job, if never applying it to their own grand, secret dreams.

The totem pole's crowning eagle, however, are the "idea" people who also possess the wherewithal to see their ideas through to fruition. These are the rare folks who think big and can make it happen. They already have a contemporary, if buzz-wordish, label: the dreamer-doers.


The Curse of Creative Brilliance 

Most highly creative people share a common frustration. Owing to an innate or trained ability to find unexplored territory and identify new opportunities every place they look, dreamer-doers (such as successful entrepreneurs, scientists, and artists) almost always have more ideas than they have time to pursue. 

Indeed, one of the biggest challenges for the world's most capable people is possessing the self-discipline to say "no" to exciting things, opting to stay focused on a handful of things done well, rather than attempting to chase down a multitude of things done poorly or halfway. Aside from commitment and follow-through, it is this ability to filter one's favorite 2 or 3 out of 10 potential pursuits that separates the dreamer-doers from the mere dreamers. 

On the other hand, intelligent people accept that life has some inherent risks and unexpected turns. We seek strategies to keep options open, our mental portfolios diversified. Contingency plans and fall-back scenarios are normal components of effective strategy. And then there is the entirely healthy repository of possible future endeavors that we call the mind's "back burner," where potential future projects lie dormant or percolating, sometimes for a decade or more, just waiting for a better time to move to the forefront of our attention. And finally, it is sometimes a good idea to simply put goals on hold, if circumstances warrant. This is all to say that it is okay to have more ideas and dreams than we can address simultaneously, so long as these dreams do not compete too much with one another. The problem comes when conflicting dreams become commitments


Levels of Commitment 

Merely making a decision, such as saying to oneself "I'm going to do X," may seem like a commitment, but is it really? Real commitment means cutting off options, taking some action that is difficult or impossible to reverse. And just as the difficulty of such reversal can vary, there are varying degrees of commitment. When you promise something to yourself, that is a weak commitment because reversal requires only your own consent. In contrast, delivering a non-refundable $10,000 down-payment or jumping out of an airplane are significant commitments. When Cortez reached Veracruz, he ordered his own ships to be burned, eliminating the option of retreat. That's a commitment. 

While not quite so dramatic as setting ships ablaze, there is a potent form of commitment that works well in modern contexts: social commitment. 

Even the most disciplined among us break promises made to ourselves; it's called "changing our mind." There is usually little penalty and it's often the right thing to do. But breaking promises made to other people is so loathsome in our society that we have a whole category of nasty names for those who do it, such as flake, liar, dead-beat, and adulterer. 

Most of us are strongly motivated by morality, pride, or fear to avoid such labels and otherwise endeavor to be known as reliable. The most reliable of us keep our word even when doing so requires great effort, inconvenience, or even pain. There is a trick for harnessing this natural tendency if you're having difficulty with procrastination or otherwise following through on one of your goals. The trick is to make a formal public commitment of your intentions. Announce to friends or co-workers that you will do such and such, or better still, that you'll do it by a specific date. 

A great example is that of the smoker who makes a toast at a formal gathering, personally promising to everyone in the group that he will not smoke another cigarette for six months (for example), and asking everyone for their support and encouragement. A round of applause ensues. Now imagine the complex whirlwind of psychological forces going through the mind of this person the next time he contemplates lighting up. It's no longer just about fighting nicotine withdrawal; it's about losing face to his peers, looking like a loser, or worse, a liar. Powerful stuff indeed. 


Too Much of a Good Thing 

But typical dreamer-doers have no problem committing. As stated above, their problem is that they tend to commit to too many things simultaneously. If all of your goals are made public, then a once-good motivational device can become a serious problem if you've promised too much to too many. Dreamer-doers must consciously reign in the desire to talk about their big ideas if they are to avoid becoming slave to their own lofty words, or worse, abandoning some plans and becoming known as just a dreamer, without the -doer.

If a little bit of this keeping-you-honest-by-telling-others motivation is a good thing, then the trick, as always, is to find the right balance, a happy medium. The following tips suggest when to share—and when to not share—your goals with other people: 

First, it's okay to share early-stage ideas with a select group of confidantes. (Ideas aren't goals because you haven't committed to yourself yet.) Your confidantes should be people whom you can trust to be discreet and able to provide either support or useful feedback. Either let them know that you'd like to keep the topic under wraps or make it clear that you are still just exploring the idea.

Second, don't make a formal proclamation about your goal to your confidantes or any public group until you have first: a) formally committed to yourself, and b) created a plan for accomplishing your goal. Your plan should be written down or otherwise formally recorded for future reference. Ideally, you will also have taken additional, non-reversible steps to further cement your commitment. 

And finally, always remember that actions speak louder than words. So either make your actions very big, or make your words very small. If you want to let people know what you're up to, follow the old adage, "show, don't tell."  Not talking sometimes requires an iron will, especially when you're excited by what you're doing. But springing completed successes on people is far more exciting (to you and to them) than telling them what you plan to do. And if, for any reason, you're forced to put your goal on hold—or even abandon it—then no one's the wiser but you.